On Tuesday, December 5th, the Belize Hotel Association gathered in San Pedro for their bi-annual annual general meeting. The stakeholders in the tourism industry and BHA board converged at the conference room at Mahogany Bay Village. Kevin Geban, Master of Ceremonies and honorary BHA member, kept the audience entertained, energized, and enthusiastic throughout the meeting.
As is customary, BHA directors presented reports to their membership, as well as plans on activities and advancements in the industry for upcoming months. Several subjects were discussed, which included reach out towards more international traveler markets and advancements in the digital realm to strengthen the local industry and the BHA’s online presence. Ted Tejada, BHA President, expressed his excitement for growth in the organization’s global initiatives and public sector partnerships aimed at increasing the demands and standards of the industry.
A marketing scope of the BHA’s plans was delivered by Trinity Castro, who emphasized the importance of tapping into Dutch, European, Canadian and South American source markets (amongst other), based on data collected between 2014-2017.
Damian Solano of Idea Lab Studios provided a presentation on the web development process of the BHA’s website portal. Solano expressed that with the growing demands in the digital world, it is important for members’ online presence to be visually appealing and mobile responsive, since a large volume of travelers utilize mobile devices.
After the formalities, the congregate was chauffeured to Banyan Bay Suites where they were treated to a cocktail hour and food prepared by the welcoming staff at Pier 366 Seafood House. Director of the BHA, Andrew Ashcroft toured members through a newly renovated unit at Banyan Bay Suites while outlining the importance of the renovations in order to keep Belize relevant as a tourism destination for world travelers.
The Belize Hotel Association is a non-profit non-governmental organization and Belize’s oldest private sector tourism organization. Membership is comprised primarily of accommodation providers including hotels, resorts, lodges, condominiums and educational facilities with allied members including tour operators and ancillary businesses that service the hospitality industry.